In 2005, Norway initiated a massive 15-year agenda to generate more tourism. The government turned to architects and designers to concept and build tourist routes and architectural rest stops to enhance the experience of the stunning Norwegian landscape. The projects span from the southern town of Jaeren to the northern tip of Varenger. Visitors and Norwegian natives alike are afforded the luxury of safe roads and reveling in clean and relaxing architecturally inspired viewpoints. The ongoing project has been aptly named, The National Tourist Routes In Norway, and features an array of architects including Margrete Friis, Peter Zumthor, PUSHAK arkitekter, Code Arkitektur, Manthey Kula, Snøhetta AS, and Jensen and Skodvin to name a few. The architects have worked together to connect the dots throughout the country and form a network of breathtaking valleys, farms, rivers, and mountain cliffs – creating a lattice of scenic masterpieces that would make just about anyone (Nordic or otherwise) want to shimmy into warm genser, bring a matpakke, and take in the sights.
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